London Embankment Pedestrian Surveys

As part of the proposed Garden Bridge project across the River Thames, ATR were commissioned by a large multi-disciplinary consultancy to undertake a detailed and comprehensive pedestrian survey at multiple sites along both sides of the embankment for a period of three consecutive days.

Along with ensuring the sheer number and various movements of pedestrians were all covered by our cameras we also had to overcome a distinct lack of street furniture at several locations along Victoria Embankment. This resulted in our highly experienced technicians having to be fairly creative with certain camera locations including the use of tree branches and temporary floor standing signage!
Due to the nature of the study area and the fact that certain camera locations were on private property we were required to liaise with numerous third parties including ITV and Waterloo Station to ensure we had the relevant permissions to be on their property.

At ATR we are always more than happy to assist in obtaining permissions but we do ask for assistance from our clients as quite often relationships between clients and stakeholders/ highway authorities etc are already established which makes the process much easier if a contact name is already known.

The surveys at Victoria Embankment were such a success that ATR were commissioned to undertake a follow up survey by the same client six months later.

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