We understand that privacy and the security of your personal information is extremely important. Because of that, this policy sets out what we do with your information and what we do to keep it secure. It also explains where and how we collect your personal information, as well as your rights over any personal information we hold about you.

This policy applies to you if you use our services or, otherwise by using our website, or interacting with us on social media. This policy gives effect to our commitment to protect your personal information.

1. Who are we

Advanced Transport Research Ltd is a specialist transport data collection provider, with a committed partnership approach and reputation of effective project management and reporting. We ensure we consistently meet and surpass our clients’ expectations. We offer a wide range of traffic survey services using highly experienced staff and specialist equipment.

Advanced Transport Research was launched in March 2010 by the company directors Robert Hawkins, Andrew Brewster and David Hawkins. Having identified the opportunity to invest in an established and experienced team within the industry, they felt there was a gap in the market to launch a company that would focus on quality and work in partnership with its clients to develop solutions that clients actually needed. Andrew and David are recognised within the industry as two of the most experienced operational leaders in the field, each having in excess of 20 years experience having previously worked for Capita Symonds, CAPITA and Count on Us. They are regularly consulted by market leading manufacturers to undertake saturation testing and advise in the development of new technology as a result of their wealth of knowledge.

We carry out traffic, noise and pollution surveys for individuals and organisations across the UK, using precision monitoring equipment installed and tested by CSCS, NRSWA and LANTRA 12D accredited technicians. Our customers include home-owners, parish councils, property developers, engineers, transport planning consultants, and government bodies.

2. What sort of information do we hold

We currently retain certain information that you provide to us – such as your name, address, date of birth, telephone number, email address, bank account and payment card details. We also note any feedback you give to us, including by phone, email, post, or when you communicate with us via social media, or our newsletters;

Information about the services that we provide to you (including for example, the details we have provided to you, when and where, what you paid, the way you use our services, and so on);

When reviewing your application for services offered by Advanced Transport Research, we will take into account other information about you – such as your employment details, position, information taken from identification documents such as your passport or driving licence, your insurance and details about additional insured parties and cardholders or joint policyholders;

Information about any device you have used to access our services (such as your device’s make and model, browser or IP address) and also how you use our services.

Your contact details and details of the emails and other electronic communications you receive from us, including whether that communication has been opened and if you have clicked on any links within that communication. We want to make sure that our communications are useful for you, so if you don’t open them or don’t click on any links in them, we know we need to improve our services; and

Information from other sources such social media providers and the DVLA as well as information that is publicly available.

3. How do we use your information

The information we collect may be used to:

  • Make available our services to you;
  • Process your survey’s requests;
  • Take payment from you or give you a refund;
  • Help us ensure that our customers are genuine and to prevent fraud;
  • Help us understand more about you as a customer and the services you consume;
  • Find ways to improve our services;
  • Contact you about services from us;
  • Provide for the safety and security of our colleagues and customers; and
  • Help answer your questions and solve any issues you have.
4. Who we might share your information with

We may transfer your personal information to other organisations in certain scenarios. For example:

  • If we’re discussing selling or transferring part or all of a business, we may share information about you to prospective purchasers – but only so they can evaluate that business;
  • If we are reorganised or sold to another organisation, we may transfer information we hold about you to them so they can continue to provide the services to you;
  • If required to by law, under any code of practice by which we are bound or if we are asked to do so by a public or regulatory authority such as the Police or the Department for Work and Pensions;
  • If we need to do so in order to exercise or protect our legal rights, users, systems and services; or
  • In response to requests from individuals (or their representatives) seeking to protect their legal rights or the rights of others.
5. How long do we keep your information for

We will retain a record of your personal information. This is done in order to provide you with a high-quality and consistent service across our group. We will always retain your personal information in accordance with law and regulation and never retain your information for longer than is necessary.

6. Your rights

Access and correction of your personal information
You have the right to access the personal information that we hold about you in many circumstances. This is sometimes called a ‘Subject Access Request’. If we agree that we are obliged to provide personal information to you (or someone else on your behalf), we will provide it to you or them free of charge.

Before providing personal information to you or another person on your behalf, we may ask for proof of identity and sufficient information about your interactions with us so that we can locate your personal information.

If any of the personal information we hold about you is inaccurate or out of date, you may ask us to correct it.

If you would like to exercise these rights, please contact us as set out below.

7. Right to stop or limit our processing of your data

You have the right to object to us processing your personal information if we are not entitled to use it any more, to have your information deleted if we are keeping it too long, or have its processing restricted in certain circumstances.

If you would like to exercise this right, please contact us as set out below.

8. Sharing your thoughts

When using our website, you may be able to share information through social networks like Facebook and Twitter. For example, when you ‘like’, ‘share’ or review our services. When doing this, your personal information may be visible to the providers of those social networks. Please remember it is your responsibility to set appropriate privacy settings on your social network accounts so you are comfortable with how your information is used and shared on them.

9. Marketing Communications

We will send you relevant news about services in a number of ways – including by email, but only if you have previously agreed to receive these marketing communications. We also like to hear your views to help us to improve our services, so we may contact you for market research purposes. You always have the choice about whether to take part.

10. Security

We take numerous security measures to protect your information. This is achieved by implementing access controls to our information technology, such as firewalls, ID verification and logical segmentation and/ or physical separation of our systems and information.

11. Cookies

The A-T-R website may use cookies. Cookies enable you to personalise your experience on our site, tell us which parts of our websites people have visited and help us measure the effectiveness of web searches. This can give us insights into user behaviour so we can improve our communications and products.

12. Changes to our privacy policy

Any changes we make to our privacy policy in the future will be posted on this page. Please check back frequently to see any updates or changes to our privacy policy.

13. Contact us

If you would like to exercise one of your rights as set out above, you have a question or a complaint about this policy, or the way your personal information is processed, please contact us by one of the following means:

By email: [email protected]

By post: Data Protection Officer, 71 York Street, London, W1H 1DP

You also have the right to lodge a complaint with the UK regulator, the Information Commissioner. Go to to find out more.